Why DonOrs Fund

Entities that fund political campaigns do so for one primary reason - getting their candidate-of-choice elected. Campaigns spend those raised funds to fulfill that destiny - to secure that win. And that’s precisely why the Moneyball analytics focus keenly on gauging and increasing voter likelihood, not just preference as is traditional. We boast tools with industry leading accuracy and experienced political, academic, and corporate consultants.

Whatever you suspect comprises your winning strategy—issue priorities, message distinction, demographic focus, narrative persuasiveness, or medium of delivery—when pressure tested in Moneyball’s Campaign Lab TM, expect nothing but the best possible available information to go by.

Moneyball solutions increase the likelihood that a campaign will win by making it more competitive relative to other candidates - this we accomplish with scientific experimentation. As the primary outcome statistic, we measure and report changes in voter likelihood with each and every study. We do this at a granular level for any and every aspect of your message or strategy. Think of this as determining the expected value of a given campaign dollar when applied to a campaign tactic.

Finally, our consultants’ years of political campaign experience span from the local all the way up to the Presidential level across the country, and corporate campaign optimization as domestic as Nestlé’s Gerber Baby Food and international as Coke Cola. If you do not know where to start or where to go, we can join you at any step of the process—or give you the tools or lab results and answer questions when you need.

Why Campaigns Buy

Moneyball’s experimentation lab fashions campaigns in ways that increase the likelihood they will win. But a better campaign won’t win if it isn’t known. It’s time for transformative canvassing. Campaigns buy Moneyball to introduce their refined platform messages and narrative through three powefull innovations:

With the campaign tuned to maximum attractiveness, the task turns to voter cognition. A better campaign isn’t better if it isn’t known. Moneyball accelerates new campaign awareness through our Viral Canvassing Emissary of networked voters across social media platforms.

What about undecided voters? Moneyball’s artificial Intelligence agent, Voltaire leverages large language models in that very search. Voltaire engages voters in one-on-one dialogue in search of undecided voters and isolating what campaign aspects would capture ultimately capture their vote.

Will we win? If you really want to know, ask the right question and ask it in the right way. Predictive Polling we pioneered in 2021 proved to be the only method to predict the Georgia Senate runoff races correctly. Campaigns needing a serious guidepost that tracks the increased attractiveness of their campaign need Predictive Polling TM

What’s at Stake?

So let's talk about campaign economics. Our source, the federal election commission’s database, provides reported campaign fundraising. At the year's end, we found in total, over $1.4 Billion was raised by 2,494 candidates running for 435 Federal House Seats and 35 Senate Seats. Working with simple averages, that means the nominal campaign had already raised ~ $567K. Since only 470 will win, that means the 2,024 losing campaigns essentially already flushed ~ $1.15B - many just don't know it yet. And worse, as of Monday May 6th, with another 183 days until the November 5th election, history shows another $3X - $4X in campaign funds will be raised as the finalists race till the end and half of that will be lost on losers. Don’t be one - Contact us.