Political Moneyball's Campaign Lab crafts new / hones existing candidate platforms with scientific precision to ensure they resonate deeply with voters' most valued issues. Using discrete choice experimentation, we identify the key issues that engage every voters at the congressional district level, helping to sculpt a campaign that truly reflects constituent priorities and compels the most votes.

Platform Candidate Campaigns with scientific precision that assures the candidacy is based on issues voters most value.  Reveal the core issues resonating most with your constituents. We use discrete choice experimentation research to elicit the most sought stances on the most important issues of each an every voter in a congressional district.

When Explore Voter Values?

When it’s not clear where a candidate stands on campaign issues.

When the campaign does not know which issues are most important.

Investment Cost Drivers

Initial Experiment

Additional Daisy-chained Experiments @ 50%

Cost per Voter

Given the priorities on stances from voter values research, verify the power of targeted messaging with specialized maximum difference scaling preference research to test campaign messages assuring distinctiveness, clarity and impact.

After identifying the strongest positions on top voter priorities, we employ maximum difference experimentation to scale the relative effectiveness of different campaign messages. This, in search of those messages that are the most distinctive, clear, and impactful, aligning explicitly with the issues voters value most.

When Test Message Appeal?

When current campaign messages on key issues are not clear / not compelling.

When current campaign messages on key issues are not distinctive relative to other candidates.

Investment Cost Drivers

Initial Experiment

Additional Daisy-chained Experiments @ 50%

Cost per Voter

With the tested, most compelling messages campaigns can hone their candidate’s narratives to deliver persuasion power that maximizes voter likelihood.  Direct study of individual the impact direct mail collateral has when in the hands of constituents.

Distinct messages are effective if they are targeted at the most amenable undecided voters and delivered in a compelling narrative - if not they are lost.

We work with campaigns to refine and validate narratives using direct voter feedback. We measure persuasive power and likelihood of vote capture in two important ways.

First and most economical / efficient, we test digitally using web interviews.

Definitive narrative tests postal mail campaign collateral to targeted households in discrete congressional districts. This step ensures direct voter feedback on collateral before major printing and mailing investments. Assuring only the most compelling narratives are used to increase voter likelihood.

When Validate Narrative Persuasiveness?

When your candidate is spending a fortune on direct mail and does not know if it’s sufficiently persuasive.

When your have many narratives and don’t know which is the most effective.

When you can’t test campaign narratives with undecided voters.

Investment Cost Drivers

Initial Experiment

Subsequent Experiments @ 50%

Cost per Voter - Digital

Cost per Mailer - Physical